AR: Improving efficiency across the value chain with digital product visualisation

Published by: ABI Research

ABI Research explores the business benefits of Augmented Reality for product development and sales


Design review and demonstration have become increasingly important for product development and sales. However, there are several obstacles that can prevent a company from fully realizing their product’s potential.


ABI Research explores how Augmented Reality improves product development and sales in three key areas:



  • Product Visualization and Interaction: Reduce the time required to design, iterate and sell products

  • Real-Time Collaboration and Remote Service: Reduce travel costs via AR- enabled communication

  • Workflow Guidance: Increase worker efficiency and reduce error rates


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