Vodafone: 3.3B devices will trade with each other by 2030

According to a new report, the number of connected devices trading directly with each other is expected to reach 3.3 billion by 2030.

The report, commissioned by Vodafone and conducted by STL Partners, projects a significant increase from the current 88 million devices trading in 2024. Furthermore, it highlights the rapid growth of the Economy of Things (EoT) and its potential to create new markets and revenue streams for businesses.

The EoT refers to a future where...

Vodafone’s 4G now available in 50+ rural UK locations

Vodafone customers living, working or visiting 57 rural communities and locations across the UK are now receiving 4G as part of Vodafone’s ongoing commitment to the nationwide Shared Rural Network (SRN) programme. 

The arrival of Vodafone 4G at sites in locations from Orkney Islands to Devon means residents, businesses and visitors are now enjoying faster and more reliable data speeds as well as better quality voice calls.

The Shared Rural Network (SRN) programme...

Berg Insight: Global cellular IoT connections grew 22% in 2021

Berg Insight says that global cellular IoT connections grew an impressive 22 percent in 2021.

According to the company’s analysts, global cellular IoT connections reached 2.1 billion last year.

No particular region stood out for growth. The major regional markets of China, Western Europe, and North America grew similarly during the year as the world recovered from the COVID-19 pandemic.

However, China continues to lead the way for cellular IoT...

Vodafone’s IoT tech ensures 1.5M strawberries make it to Wimbledon

Vodafone is deploying IoT technology to ensure 1.5 million strawberries make it to Wimbledon, the world’s oldest tennis tournament.

Wimbledon simply wouldn’t be the same without strawberries and cream. Hughe Lowe Farms has supplied Wimbledon’s strawberries for almost 30 years and will remain the tournament’s exclusive supplier this year.

Vodafone has partnered with Hughe Lowe Farms to ensure the strawberries reach their destination, The All England Lawn Tennis...

Vodafone aims to improve European road safety with new platform

Vodafone is launching a platform that uses data from connected vehicles and devices to improve the safety of European roads.

The new ‘Safer Transport for Europe Platform’ (STEP) is free and compatible with all in-vehicle navigation systems and third-party map apps.

By facilitating faster and more efficient information-sharing between road users, transport authorities, and each other, Vodafone believes it can greatly improve road safety.

Joakim Reiter, Chief...

Marine-focused connected testbed launches in Plymouth

A testbed called Smart Sound Connect has been launched in Plymouth for companies to conduct marine research up to 20 miles offshore.

The testbed is a world-first and uses a private 4G/5G network by Vodafone and Nokia for connectivity across the coastal proving grounds.

Nick Gliddon, Business Director at Vodafone UK, said:

“Smart Sound Connect is using cutting edge innovation to accelerate developments in marine technology through 5G.

The 5G mobile...

Vodafone launches ‘Economy of Things’ platform

Vodafone has launched a global “Economy of Things” platform that enables connected devices to trade with each other.

The new platform, launched today, is called Digital Asset Broker (DAB) and enables businesses across industry sectors to transform physical goods into tradable digital assets.

Connected devices are often limited in their automation due to awaiting manual payment for the service(s) they provide. In the future, connected devices will be able to make...

Vodafone Connected Consumer 2030: How smart tech will transform our world

Vodafone held an event to celebrate the launch of a new report exploring how “smart technology will fundamentally transform our experience of the world in the next decade.”

The report, Connected Consumer 2030, was conducted by The FutureLaboratory on behalf of Vodafone.

An opening video at the start of the event highlighted the challenges we face—geopolitical tensions, climate change, strained healthcare systems, depleting resources, and more. It’s a pretty bleak...

The IoT could help the UK cut 17.4M tonnes of CO2

A report from Vodafone and WPI Economics has found that emerging technologies like the IoT and 5G could help the UK cut 17.4 million tonnes of CO2 per year.

Earlier this year, the UK enshrined in law a target to slash carbon emissions by 78 percent by 2035 as part of a bid to achieve net-zero by 2050. Achieving the UK’s target, and hopefully exceeding it, will require taking advantage of every possible tool.

Susanne Baker, Associate Director, Climate, Environment and...

Smart factories could provide a £6.3B boost to UK manufacturing by 2030

A report from Vodafone suggests that 5G smart factories could provide a £6.3 billion boost to UK-based manufacturing by 2030.

One of British Prime Minister Boris Johnson’s pledges is to “level up” across the entire UK and end the disproportionate investment in the capital. Time will tell whether that’s just a political soundbite or something actually substantial.

The report suggests that investment in 5G-powered manufacturing could have the biggest impact in the...