Affectiva taps Smart Eye’s eye-tracking for new attention metric

Affectiva, a subsidiary of Smart Eye, has unveiled a new attention metric integrated into its cloud-based Emotion AI platform.

The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye's automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analysing gaze and head position.

Affectiva says its Emotion AI technology is...