Google is reportedly creating an AirTags competitor

Google appears to be working on its own tracker to compete with Apple’s AirTags.

Bluetooth-based trackers like Tile have been available for multiple platforms long before AirTags. As is often the case with Apple, the company took an existing idea and created a far better user experience.

Anyone who has used a Tile will be aware that finding items can often be problematic. Bluetooth doesn’t accurately report distance and connecting to a tracker is often difficult...