Affectiva taps Smart Eye’s eye-tracking for new attention metric

Affectiva, a subsidiary of Smart Eye, has unveiled a new attention metric integrated into its cloud-based Emotion AI platform.

The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye's automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analysing gaze and head position.

Affectiva says its Emotion AI technology is...

Google promises the EU that it won’t use Fitbit data for ads

Google is attempting to avoid an EU antitrust probe by promising that it won’t use Fitbit data for advertising purposes.

The web giant announced its intention to purchase Fitbit for $2.1 billion back in November 2019, but it’s caught the attention of regulators.

EU regulators are concerned that Google will use Fitbit data to further boost its advertising business. A decision is due to be made on July 20th whether to launch a full probe into Google’s...