Magic Leap partners with Google in renewed AR push

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Magic Leap has announced a “multi-faceted, strategic technology partnership” with Google. Although details remain scarce, the collaboration aims to “bring a wider range of immersive experiences to market,” according to Shahram Izadi, VP and General Manager of AR/XR at Google.

The once-hyped startup, Magic Leap, has been relatively quiet in recent years, making this partnership with Google a potential game-changer. “We look forward to bringing together Magic Leap’s leadership in optics and manufacturing with our technologies,” said Izadi, hinting at the synergies that could arise from the collaboration.

While the specifics of the partnership remain under wraps, the companies have stated their intention to “collaborate on AR solutions and experiences.” This development comes hot on the heels of Google’s unveiling of Project Astra at its annual I/O developer conference, reigniting the tech giant’s interest in the AR domain.

Project Astra, a demonstration of Google’s Gemini AI model, offered a glimpse into the future of augmented reality glasses. The demo showcased the potential for seamless integration of digital elements into the real world:

Although it remains uncertain whether Project Astra will materialise into a consumer-ready product, the partnership with Magic Leap suggests that Google is serious about making its mark in the AR space. As Izadi stated, “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.”

The timing of this collaboration couldn’t be more opportune, as major players like Apple and Meta have been steadily progressing with their own AR glass initiatives.

While previous AR products have yet to fully harness the potential of AI, Google’s expertise in AI could prove to be a game-changer. The integration of AI capabilities like those demonstrated in Project Astra could truly revolutionise the AR experience.

The Magic Leap-Google partnership could herald a new era of AR experiences, blurring the lines between the digital and physical worlds. With their combined might, the future of immersive computing may be closer than we think.

(Image Credit: Magic Leap)

See also: Jason Mann, SAS: How IoT is shaping the world for the better

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