Is AI-driven VR the next big thing?


Despite approaching the cost of a relatively good secondhand car, the Apple Vision Pro has captured the attention of millions not only for what it is, but for what it could represent in the future. Some in tech believe it is simply a proof of concept before Apple offer a more affordable albeit more compromised version in the future, others are instead believing this to be the standard high priced but high-quality Apple gadget. 

VR is back?

Whatever happens with the Vision Pro, it has brought VR back into the limelight after a period of time receiving limited interest outside of certain markets, and it may also pave the way for a different approach to VR headsets in the future. 

We’ll take a look at what the Vision Pro has done well, what VR may have going for it in the future, and if AI driven VR features may be the next big thing for consumers with day to day features that take VR from the indoors to the outdoors. 

VR moving into gaming

For a long time, gaming has been the most obvious focus for VR, platforms like the Meta Quest have become rooted in this niche and has been great for a bunch of different genres, VR online crypto casinos have been a big hit throughout 2023 and into the new year, more creative sandbox type games have captured the imagination of many too. Gaming isn’t the only use for these platforms though and options can be much more exciting. 

When AR was gaining a bit of temporary attention, some exciting suggestions included things like AR metro maps for public transport, AR directions based on signage, and other similar tools too. With the availability of Maps on the Vision Pro for example, a real-time GPS like platform that uses AI to factor in traffic data seen through other devices could be one of these day-to-day tools that offer a great benefit. 

The booming AI Impact

Other tools like Jigspace have become quite popular for the Vision Pro too, an AR/VR hybrid tools that allows the user to load 3D models into the VR space opens up the possibility to reinvent industries like interior design, once again utilising AI to build out a space to a required specification with the ability to adjust and customise on the fly. No need for bulky specialist software or a large team, it can be done on site and quickly shared or updated.

These are mostly just first steps, and it’s yet unknown if it will develop into something more particularly as VR has had a difficult time of finding a wider foothold in general, ultimately coming down to price and accessibility as many headsets are bulky and expensive. 

The Vision Pro has done little to remedy this either with the expensive entry point, but more than other headsets it has shown promise for what can be done in the future with a bit of creativity.

It’s also worth mentioning that Apple is having a bit of a contentious period of time with major app developers too which may be why some of the apps on the headset are a bit thin currently, this is something else that will need to see change moving forward to ensure the platform is accessible not only for users, but also for those looking to develop and release their own apps.

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