Pan(ic)demic buying: 51% of consumers bought a smart home device

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A new study has found that 51 percent of consumers have bought a smart home device to help adapt to pandemic living. 

The study, commissioned by Xiaomi, provides some fascinating insights into the ways people have responded to the complete upheaval that COVID-19 has caused to their lives.

70 percent of respondents said they’ve made changes to their living environment due to spending more time at home for both work and leisure. Three in five of the consumers reported that it has become harder to create personal space to relax “or find joy” at home.

On average, consumers bought two IoT devices in response to being home more due to the pandemic. Gen-Z consumers purchased an average of three.

Daniel Desjarlais, Global Product Marketing Manager at Xiaomi, said:

“Smart living has always been about reimagining and optimising physical space to solve problems and adapt to new realities through the use of technology, and we’ve seen this adoption accelerate in 2020.

Connected homes, automated systems, and new technology are helping people create ecosystems within their homes to solve new challenges presented by increased time at home, whether it’s adapting or creating new uses for old spaces, such as office space or classrooms, or just creating a more streamlined home that is easier to manage and control.”

Orders to remain at home where possible and help limit the spread of COVID-19 while vaccines roll out have led people to use technological means for working, learning, and exercising at home.

With remote working arrangements expected to remain widespread after the pandemic, many changes to people’s home spaces will remain permanent. 60 percent of respondents plan to continue using their home for activities typically performed elsewhere, even after a COVID-19 vaccine is widely available. 

The report highlights the potential to help people adapt their homes to changes which look to remain well after this pandemic has passed.

(Photo by Ihor Saveliev on Unsplash)

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