Overperformers in digitisation see IoT and AI technologies as key, study argues
A new study has revealed that more than one in three (37%) medium-sized companies with above average returns see technologies as the Internet of Things (IoT) and artificial intelligence (AI) as a key part of ongoing investment planning.
The study, the Finanzierungsmonitor 2019 from Creditshelf and TU Darnstadt, also revealed that only 18% of companies with an average or below-average return put these topics at the top their agenda.
Creditshelf, the designer of digital SME financing, together with TU Darmstadt, surveyed 200 financial decision-makers from medium-sized industrial, commercial and service companies.
Prof. Dr. Dirk Schiereck, head of the department of corporate finance at TU Darmstadt, also sees the advantages of a digitally offensive company. He has observed that digitisation projects have been given ever-greater leeway for years.: “For a total of 72% of the companies surveyed for the study, digitisation has an important or even very important significance in their current investment plans,” said Schiereck.
A survey conducted by research firm Metova earlier this month expllored consumer trends and the sentiment of more than 1,000 consumers on IoT and connected home technologies. According to the survey, less than 25% of the respondents thought that they have a better understanding of the IoT, whereas about 75% said that they own at least one IoT device. Additionally, 85% of the consumers would like to monitor their utility usage in real-time with connected devices and select a utility provider over a competitor, based on that ability if given a choice.
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