ENGINE: Trust and data privacy remain consumers' biggest fears about connected cars
According to a recent survey conducted by ENGINE Insights, 65% of recent and intending car buyers have one or more connected car features in their current car. However, 54% are concerned about data security and how their data might be used and 19% of respondents said that data management concerns could compel them from not buying a connected car in future.
The ‘Connected Car’ survey from ENGINE reported that data security fears are universal, spanning across generations – 54% of Millennials, 52% of Generation Xers and 55% of Baby Boomers all agree with the statement, “I think that connected car data could be used in ways I wouldn’t like.”
As per the survey, 65% of all recent and intending car buyers have a strong interest in understanding how their personal information is handled by companies. In addition, 50% keep up with innovations in vehicle technology such as the autonomous car.
The survey also revealed that trust is one of the major issues between carmakers and their consumers, when recent and intending car buyers were provided with a list of auto brands and asked if they trusted them to protect their data – trust level scores were low.
Japanese automaker Toyota topped the list of most trusted brand with 20% consumers choosing it. Honda ranked second at 19%, Chevrolet third (16%), and Ford and Lexus tied for fifth at 14%.
Andy Turton, SVP, head of transportation and mobility, ENGINE Insights said: “The fact that automakers are so widely dispersed on consumer trust suggests that each has a unique set of challenges to face. The first step for each must therefore be to do the research that delineates the root of their specific problems.”
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