Toyota pumps $500 million into Uber’s self-driving initiative

Ryan Daws is a senior editor at TechForge Media, with a seasoned background spanning over a decade in tech journalism. His expertise lies in identifying the latest technological trends, dissecting complex topics, and weaving compelling narratives around the most cutting-edge developments. His articles and interviews with leading industry figures have gained him recognition as a key influencer by organisations such as Onalytica. Publications under his stewardship have since gained recognition from leading analyst houses like Forrester for their performance. Find him on X (@gadget_ry) or Mastodon (

Automotive giant Toyota is pumping $500 million into Uber’s self-driving car initiative to help ensure both companies emerge as leaders in the space.

Competition is heating up in the autonomous driving business. Analysts from Research and Markets predict the industry will be worth $126.8 billion by 2027, so it’s little wonder so many firms are looking for their slice of the pie.

Toyota and Uber are both seen as lagging behind the competition in the development of self-driving vehicles. Uber CEO Dara Khosrowshahi has set out the company’s strategy to establish partnerships to develop vehicles rather than attempt to build its own.

Manufacturing cars requires significant expertise. Toyota, with its over 80 years of experience, fills this role. Uber is a modern technology company which brings the other vital part of launching autonomous vehicles.

Uber has faced some roadblocks on its journey to developing self-driving vehicles and had been somewhat quiet until this latest announcement.

Back in March, a self-driving Uber SUV caused a pedestrian fatality in Tempe, Arizona. Following the incident, Uber pulled its autonomous vehicles from the road and shuttered its testing hub in Arizona.

In April last year, details emerged of a Google lawsuit against its former employee Anthony Levandowski who the company accused of stealing trade secrets about self-driving cars and supplying them to Uber.

Uber will combine its autonomous driving system with Toyota’s Guardian system, an automated system that offers some safety features but does not allow a vehicle to drive completely autonomously.

What are your thoughts on Toyota’s investment in Uber’s self-driving initiative? Let us know in the comments. in hearing industry leaders discuss subjects like this and sharing their IoT use-cases? Attend the IoT Tech Expo World Series events with upcoming shows in Silicon Valley, London and Amsterdam to learn more.

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