Three in five mobile users are worried about IoT, argues MEF
A new Mobile Ecosystem Forum (MEF) report has highlighted major concerns among mobile users about a world of connected and Internet of Things (IoT) devices, finding three in five (60%) are worried.
The MEF report surveyed over 5,000 mobile users in South Africa, India, China, Germany, France, Brazil, US and UK, supported by AVG Technologies. Concerns about the perceived threats and risks are high despite consumers clearly seeing tangible benefits in IoT, the report argues, with just one in 10 consumers saying that a world of connected devices would not deliver this value.
Concerns are especially high in growth markets. In Brazil, India and South Africa, 66% expressed concerns about IoT, while just 50% were concerned in the UK. The biggest concerns were trust-related issues, with privacy at 62% and security at 54%. In comparison, real-world concerns such as physical safety was named by just 27%, and not being able to fix the technology in case of breakdowns was 24%.
Consumers were most concerned about IoT's home security applications at 30%, as compared to others such as connected cars at 12% and connected heating systems at 6%. Also, 24% consider health-related data to be most sensitive in terms of connected devices, particularly in China, with 44%. In more mature markets, location data was considered more sensitive at 52% in the US and 50% in Germany, as compared to the 43% global average. Surprisingly, 21% were worried that IoT would lead to machines taking over the Earth.
Rimma Perelmuter, CEO of MEF, said: "Whilst this survey shows that consumers are excited about a future connected world, it also clearly identifies the need for the industry to consider how such technology and services are rolled out when it comes to building a trusted relationship with consumers."
You can find out more about the MEF report here.
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