Kevin Ashton: Why SaaS will shift to ‘service as software’
Kevin Ashton, considered the father of IoT, has predicted that software-as-a-service will shift to service-as-software instead, with service and software growing interrelated in different ways.
Ashton spoke at the ServiceMax European Customer Conference, saying that the transition to service-as-software will result in both self-diagnosing and predictive service. He was a keynote speaker at the 2015 MaxLive Europe conference, along with other global service leaders, including executives from Schneider Electric and Sony Professional Solutions Europe.
According to recent research that was commissioned by PTC and ServiceMax, 45% of field service management professionals think that IoT will have the largest impact on the field service industry by 2020. This is a larger predicted impact than virtual reality, smart glasses, big data and other technologies. Over 50% of the surveyed professionals said that they are planning to implement or are implementing an IoT-based strategy. Also, 75% did not believe that the size of the company mattered when it comes to implementing an IoT field service strategy.
Dave Yarnold, CEO of ServiceMax, said: "The concept of IoT was born out of trying to solve a field service problem back in 1999. Field service is now the first industry to benefit from the disruption of IoT -- transforming from under-funded afterthought to under pinning new business models, revenue creation, and influencing product design."
"Moving forward, we will begin to see service outcomes designed into products at the R&D level, as well as the ability for equipment and devices to become capable of recommending companion products to customers for cross sell and upsell opportunities."
Interested in hearing industry leaders discuss subjects like this and sharing their IoT use-cases? Attend the IoT Tech Expo World Series events with upcoming shows in Silicon Valley, London and Amsterdam to learn more.
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