Only one in three UK consumers say they are familiar with smart tech
New research from Harris Interactive has found a significant gap between consciousness and familiarity among UK consumers about smart tech.
According to the study, of more than 4000 people, 99% of consumers in the UK are now aware of smart tech, but just 33% have an advanced familiarity with it. The results indicate that greater development is needed for boosting usage of smart tech and its understanding.
The report also found a similar trend in Internet of Things (IoT), with 48%...