Mercedes-Benz partners with NVIDIA to bring AI-powered car to market

(c)iStock.com/Roberto A Sanchez

Mercedes-Benz has announced a partnership with visual computing and GPU provider NVIDIA at the Consumer Electronics Show (CES) to bring an NVIDIA AI-powered car to market.

During the Mercedes Benz Inspiration talk at the event, Jen-Hsun Huang, founder and CEO of NVIDIA, told delegates AI was ‘the future of computing’.

“When our teams came together there was instant chemistry, and we share a common vision about how AI can change your driving experience, and make it more enjoyable,” he said. “At this point it is very clear that AI is going to be the future of computing. This is an endeavour that we started three years ago that we will put on the road next year – unbelievable.”

Details of the collaboration are not entirely clear, yet the two companies started working together in earnest three years ago, with the new project part of an ongoing collaboration focused on deep learning and AI.

“I am very proud of saying that within 12 months we are rolling out a product with NVIDIA,” said Sajjad Khan, vice president of digital vehicle and mobility at Mercedes-Benz.

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