Prism and Axis Communications explore IoT partnership for retailers

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Axis Communications and Prism have announced the details of their new partnership on IoT-managed solutions.

Under the partnership, Prism software has been directly integrated into the new AXIS M30 Series camera line, popular in the retail space, from Axis Communications. The AXIS M30 line is priced from $199 and supports the complete Prism platform, including dwell, traffic mapping, counting, path-mapping and heat-mapping.

Prism combines visualisations of stored data as well as privacy protection features for data collection without compromising customer privacy.

Hedgie Bartol, retail business development manager at Axis Communications, said: "Retailers move quickly and don’t always have time to deal with complex technology decisions."

"This partnership is a win for customers because it combines cost-effective and easy-to-install hardware with award-winning software that extends surveillance cameras into multiple retail functions and also unlocks new value for retailers."

Bob Cutting, co-founder and COO of Prism, said: " Cameras have a view into virtually everything that’s happening within a store…which is why retailers are demanding camera platforms that can extend beyond security to deliver relevant data across multiple departments and functions.

“The Prism-enabled Axis cameras offer cost effective, camera-to-cloud connectivity, and drastically expand data collection and insights for any store,” he added.

Prism has been deployed by several brands for loss prevention, visual merchandising and operations efforts. The platform uses data from store cameras and visual sensors to achieve its benefits.

Prism also announced the future rollout of its lightweight visual merchandising solution, to be made available on earlier Axis camera models that use ARTPEC processors. The solution will come with new features including Prism's remote visual access. The features were added through the AXIS Camera Application Platform, which allows partners to develop applications for the Axis network.

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